Creative Conscience Competition 2025
It's in your blood
It's in your blood is a campaign created for the 2025 Creative Conscience competition bringing awareness to Type 1 Diabetes and the stigma that surrounds it.
​
This reason behind this project is a personal one and came mid discussion when the topic 'don't get me started on' came up - a conversation starter on issues that aren't necessarily addressed. For me, this was the stigma that I have seen people with Type 1 Diabetes face in their daily routines due to my mum having the condition herself.
Close up of lock screen variation.
The main touchpoint for this campaign was these lock screens. Designed to create more security for those with Type 1 Diabetes when in public spaces alone. They advise people to contact emergency services instead of attempting to treat the person in any way.
Campaign posters - including motion.
Magazine spreads that would be found in everyday popular reads to surprise the reader and compel them to read on.